All our Reddie products are brought to life in our workshop located in Central Java, Indonesia - where great craftsmanship and quality material co-exist in one place. When coming up with the concept for REDDIE (handmade, timeless & customisable designs) we approached many factories, but due to the sheer difficulties of customising each product, there were zero factories that were willing to get on board. So we had to think differently and we decided to build a team of our own in Central Java, Indonesia - also where both Caroline and Andrew (founders) are partly from.
We have handpicked the very best team to create our products. The team manages and quality controls the entire process. We make most of our products in-house, including the process of woodworking, finishing, assembly, and final checking. Our team is trained in traditional Danish woodworking, a craft passed down from generations - which make our products very special.
We are constantly in contact with our team, whether it’s through daily production related calls or watching them on facetime enjoying their aerobics class at the factory - which we now encourage to take place every week after noticing some lovely locals wanting to also jump in for a bit of fun.
Read more about the characters behind the scenes here.
Our designs are modern but our process takes from the past. We beleive in slowing the process down and learning from original craftmenship. Our production is trained in traditional Danish woodworking, so we combine a modern aethetic with traditional craftmenship and detail. Our team love to be challenged daily and take pride in executing beatiful work.
At Reddie, quality and transparency are both very important us. The hand-made quality combined with the high-quality materials go hand in hand with what we uphold as a brand. Every product is unique due to its hand made nature, marked with its own natural markings and imperfections which we embrace the most. Each piece is specially unique, just like you and I.
With mindfulness at the heart of our production process, we have ensured that all our materials are sourced and produced sustainably. The teak wood we use is from certified Government plantation forests in the region. And unlike most factories, we buy the entire log, instead of pre-cut planks from a supplier - which means that we use every part of the tree. We use all of our offcuts for our accessories such as chopping boards and bowls, and even our marble offcuts get given to the local community to build footpaths and houses. Whenever we are in the factory we are constantly thinking of products to design that reuses waste. Our beautiful marble is meticulously selected from around the globe and cut and polished to perfection by an unstoppable husband and wife duo who LOVE marble. Our leather is also hand sewn by Pak Nano, who never settles for ordinary- he ALWAYS wants to make sure that the details used are executed with precision. He brings a level of lost traditional craftsmanship to our leather details.
At Reddie we make to order and do not mass produce. Mass production is not only wasteful due to its processes, but also due to brands having to flash sale in order to rid their products, which ultimately makes customers buy a product they may not 100% need and often throw out. We make pieces that are timeless and that will last you a long, long time - which means you throw out less and treasure more, ultimately helping our environment at its most vulnerable time.
We at Reddie aspire to bring cultural change to the industry which we are working towards on a global scale. When you buy with us, you are not only purchasing with a purpose, but are helping local communities and talented craftsman, alongside actively supporting a sustainable environment.
Reddie: not so much your typical furniture brand, but more so what our people, community and the surrounding environment need.
(Caroline and Andrew's son Eddie, whom the business is named after, with the factory communities children)
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