How did REDDIE come about?
Caroline: REDDIE is the result of a problem I had both as an interior designer, and as a customer when buying furniture. I found it was difficult to find, simple, timeless, solid wood, well-designed pieces that you could also customise. It was at that point I began to create the REDDIE brand; impeccably crafted, sustainable furniture that’s entirely customisable.
Who is Caroline Olah?
Caroline: I started out as an interior architect, for a little over 10 years in New York, Dubai, Hong Kong and of course here in Australia. Now at REDDIE, I lead all of the design and creative direction, designing and collaborating with our manufacturing team in Indonesia. Also now that I work with my husband, I definitely like to say that I am the boss. :-).
Who is Andrew Olah?
Andrew: I was an incredible designer from way back...just kidding, my background is much different to Caroline's which is the main reason can stay married whilst working together! I had previously worked at Google for over 10 years as a sales exec in New York, Hong Kong and Sydney. When Caroline started to get REDDIE off the ground, I knew instantly this was something special, so I jumped ship to lead all sales operations here.
Tell us about the designs?
Caroline: My architectural background has heavily influenced each design as I like sharp lines and simple forms. I collaborate closely with our production team in Indonesia who are trained in traditional Danish woodworking. With their mid-century skill and my modern lines, REDDIE certainly has a modern-retro feel to it.
Why manufacture hand-made in Central Java, Indonesia?
Andrew: Hands down its because of the craftsmanship and quality. The team we built are 5th generation craftsmen who live and breath woodworking and furniture production. The hand-made quality gives combined with the high-quality materials takes the product to the next level! Caroline and I are also both half Indonesian half Australian (No we are not related thankfully!), so the factory feels like home.
What do you mean by ethically sourced?
Caroline: All of the wood we source is from certified Government plantation forests in the region. We use all of our offcuts for our accessories such as chopping boards and bowls, and even our marble offcuts get given to the local community to build footpaths and houses. We also want to make sure we are nurturing the community, making sure everyone involved with REDDIE is looked after and supported by our business.
We consider ourselves lucky to have found such a talented team who we can truly say are apart of the Reddie family. Without further ado, we would like to introduce you to our main players.
PAK CATUR (Factory Manager Maestro)
Our main man. He is an Engineering graduate, with a passion for woodworking and metal work. He is a perfectionist at difficult metal and wood working. A Dad of 2 gorgeous girls, he is Javanese born and bread.
PAK GATOT (Quality Control & Engineer Extraordinaire)
.Pak Gatot is our Engineer and quality control manager, he is the one that makes sure our products stand up, are safe, and are made to last a lifetime. He also loves to take a serious photo....we tried to get him to smile, but he said it wouldn't look professional. Love his commitment to the job. .
MR and MRS JANJI (Marble Masters)
An unstoppable husband and wife team that LOVE marble. They meticulously select the best pieces and cut and polish our marble to perfection. Recently we were looking for a small batch of rare black marble (picture below). They travelled across the country to find it, and bought out the entire store so we could pick the very best pieces! FYI Pak Janji also wanted to apologise for not wearing a shirt in this photo, it was very hot!.
PAK NANO (Leather Master)
Don't be fooled by the smile, Pak Nano is difficult. We say that with the utmost affection, as his perfectionism is out of this world. When we approach him with a new design, we find ourselves in a heated debate for over an hour about how the leather is to be integrated. Never settling for ordinary, he wants to make sure that the details used are executed with precision. He brings a level of lost traditional craftsmanship to our leather details..
PAK YONO (Wood King)
Pak Yono is an artist. He is a genius at woodworking, a craft passed down to him from generations. With music playing in the background of his wood shop he approaches making each piece like an artwork. When coming up with a new design, we collaborate closely with him come up with interesting details and features.
OUR FACTORY TOWN
The rice paddies that surround this manufacturing town in Central Java.
The beginning prototype stage with the Vinny credenza unit.